Contrary to popular belief, making websites is hard. Making them look good is even harder. Whether you’re the designer or the person in charge of turning someone else’s design into a usable theme, the chances are you’ve run into a bunch of problems that could have been prevented with a little bit of planning and flexibility. The challenge of being a good web designer is to create a visual system that not only makes content look good in Photoshop on your 27” Apple Thunderbolt display, but one that will adapt as the site expands and is viewed on a variety of media devices.
This presentation will address a range of topics and issues that designers and themers will encounter throughout the web design process. Designers often don't make enough decisions about how their content will look and end up leaving it to the developers to figure out. The goal of this session will be to cover a stripped down version of the entire design and theme process, start to finish, without getting overly technical. In addition to the overall process, it will briefly touch on some helpful browser tools, Compass and Sass and responsive design. This presentation will be directed towards designers that will be creating their own themes as well as themers who are left to interpret the designs.